The Purdue University and Microsoft have studied the consumption of smartphones and tablet with Android and reported that according to their results up to 75% of the energy devoted to the app can be devoured by the advertising services that help finance the free market of games and utilities .
Clearly suspicious of any study that has Microsoft on Android between funders and collaborators, but the same applies to the final consideration: this free app you actually pay dearly. Using a software "energy profiling," the university team found that more than half the energy used by an app is absorbed by collecting data about the user, by geographical location, the selection of a download, the download itself and finally the loading of these banners.
Tracking the user's voice seems so obviously more expensive and troublesome for those interested in their privacy - not only is "chased", but it also delivers the energy to do our "stalker business." The study has not focused its attention on a single app or a single advertising service, but must be brought to our attention two interesting cases. The popular Angry Birds, for example, advertising continues to change at every level reached, consuming for the game only 30% of the energy required to the unit. The New York Times app does not have to sort of hand, but takes the same 15% of the time and energy devoted to it by the CPU to locate and follow you.
Microsoft for its part seems to be interested in tracking app that slowly but inevitably begin to spread about Windows Phone, which will be the next operating system examined by the Purdue Research.
Clearly suspicious of any study that has Microsoft on Android between funders and collaborators, but the same applies to the final consideration: this free app you actually pay dearly. Using a software "energy profiling," the university team found that more than half the energy used by an app is absorbed by collecting data about the user, by geographical location, the selection of a download, the download itself and finally the loading of these banners.
Tracking the user's voice seems so obviously more expensive and troublesome for those interested in their privacy - not only is "chased", but it also delivers the energy to do our "stalker business." The study has not focused its attention on a single app or a single advertising service, but must be brought to our attention two interesting cases. The popular Angry Birds, for example, advertising continues to change at every level reached, consuming for the game only 30% of the energy required to the unit. The New York Times app does not have to sort of hand, but takes the same 15% of the time and energy devoted to it by the CPU to locate and follow you.
Microsoft for its part seems to be interested in tracking app that slowly but inevitably begin to spread about Windows Phone, which will be the next operating system examined by the Purdue Research.
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