Granted a patent for google ads based on "environmental conditions"

"Data mining is the set of techniques and methodologies that relate to the extraction of knowledge or knowledge from large amounts of data (through automated methods or semi-automatic) and use scientific, industrial or operation of this knowledge "(from Wikipedia). Contextualizing the definition, you believe that you describe, at least in part, what is Google?

The accusations against the giant of search engines to be the Big Brother of the digital age are in fact always chased and could hardly be otherwise, since it is the manipulation of data that Google lives, whether they be those provided in response to a search by us or is it targeted advertising on AdSense.

The last patent is awarded in Mountain View are playing though, in the eyes of us outsiders, a little intrusive: it could allow to search for keywords in the telephone conversations in order to store them in a database for later use for targeted advertising . Not only that, but the patent also speaks of "environmental conditions" detectable by any of the thousands of sensors in a smartphone, so you can provide alerts as contextualized.