The bottom of the Mobile World Congress, Sony had said that the promotion tied to its new Xperia would be unprecedented for the company, and the name of the new advertising campaign is to this objective: Made of immagination, for whose realization Sony has asked for help from director Wes Anderson and the most creative people we are, children.
And 'in fact a young 8 year old, Jake Ryan, to tell us the story that you see illustrated below, which marks in practice the presentation to the general public of the Sony brand furniture, instead of the now ancient Sony Ericsson.
But if you think that making the 60 seconds of advertising has been an easy task, think again: 10,000 man-hours, 37 models and 9 set is all that is required to produce the dream spot following:
And 'in fact a young 8 year old, Jake Ryan, to tell us the story that you see illustrated below, which marks in practice the presentation to the general public of the Sony brand furniture, instead of the now ancient Sony Ericsson.
But if you think that making the 60 seconds of advertising has been an easy task, think again: 10,000 man-hours, 37 models and 9 set is all that is required to produce the dream spot following:
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