Ads Android apps burdensome

A team of researchers from Purdue University and Microsoft have found the results of research on the consumption of advertising on Android applications. It seems that in addition to irritating pop up ads from Android apps were consuming power applications up to 75%.
This research uses the energy measurement tool called EProf that can analyze and monitor the power consumption of any existing applications on the Android operating system. The research was conducted on the device that uses the Nexus One Android OS 2.3 and measure the energy consumed when using applications such as Angry Bird, FreeChess and New York Times.
When testing the application Angry Birds, it was found that the game itself only consumes 20 percent of the total power applications. The rest is used to display advertisements. This happens because the smartphone devices have to upload the user's location to the server and then download ads via the data connection. Upload sites occur only once, but the data download ads keep coming again and again. Similar results were obtained with FreeChess applications as well.
Battery Manager on your smartphone will not be able to display information such comparisons because usually you only show the total power used by the application, excluding the power used by the ad.
So basically, if you tell your smartphone apps Angry Birds that use 30 percent of cell phone batteries, only 20 percent of 30 percent is used by the game and the rest is used to serve ads to you.
Google seems to find a way to optimize the use of the power of advertising is an application for Android. Through this research is also expected that application developers can develop their applications to be more power efficient and also find better ways to generate revenue than display ads.
EProf application to measure the use of battery power will soon be available for download under open source licenses. The team is also currently working to bring it to Windows Phone.