Redpoint eVentures Avoids The “Helicopter VC” Approach In Brazil, Announces New Investment

Earlier this month, Redpoint Ventures and BV Capital's eVentures Announced the formation of a new, joint firm in Brazil - called, somewhat predictably, Redpoint eVentures. Yann de Vries managing director and founding partner of Anderson Thees were in the Bay Area this week, so I had a quick talk with them about Their plans.

Brazil's startup ecosystem is taking off, but until now, Thees said VC firms have fallen into two camps. On the one hand, you have small, local firms, and on the other hand, you have "helicopter VCs" who have offices in Silicon Valley or elsewhere, and Make Their investments from afar. Redpoint eVentures, on the other hand, has the resources of an international firm, but Thees is also "Brazilian born and raised," and both he and de DeVries are based out of Sao Paolo.

"We do have a local presence and dedicated partners, but at the same time we do bring a very integrated and a global network," Thees said.

International firms will probably find the "high-pedigree WHO Brazilians studied at Stanford or [Harvard Business School] and know the lingo," De Vries said, but Redpoint eVentures' connections will help local entrepreneurs find it outside That circle.

He also touched on one aspect of the global strategy That I Was not expecting - in Addition to connecting Brazilian startups with international partners and customers, the firm is also looking for ideas That can bring it back to Brazil. So if there's a new product That seems a to be taking off in China, and it seems a like it would also work in Brazil, Redpoint eVentures Might put together a startup to Pursue the idea locally.

The firm has four investments Announced - Viajanet, Grupo Xango, Shoes 4 You, and 55Social. Thees and de Vries of toll They have since made ​​me a fifth of investment, in yet-to-be-launched site Sophie & Juliete jewelry.