Kaz Hirai and Sony's strategy in 2012

Today (12.04.2012), Kaz Hirai revealed some of Sony's strategy to pursue losses and re-create the situation improved for Sony. One is the discussion of layoffs 10,000 employees Sony to fix the financial state of Sony.

Sony aims to revitalize the electronics business and generate new value while continuing to strengthen the foundations of a stable business of the entertainment business and financial services business. Five steps to change the e-business initiatives Sony are:

A. Strengthening the core business (Digital Imaging, Game, Mobile)
2. Turning on the television business
3. Expanding business in emerging markets
4. Creating new businesses and accelerate innovation
5. Aligning its business portfolio and optimize resources

By applying the above measures, Sony will target sales of 8.5 trillion yen and operating income margin of 5% in Sony's electronics business for the Group as a whole until March 31, 2015.