One Screen To Rule Them All

Editor's note: Jay Fulcher is CEO of a video technology company Ooyala. He Previously Contributed a column about "Fear And Loathing In Online Video." Follow him on Twitter @ jbfulcher.

While hosting this year's Academy Awards, Billy Crystal cracked, "I prefer the big screen ... the which is my iPad." The remark was an ironic counterpoint to the evening's theme, "Let's go to the movies," Itself a half-hearted attempt to Resuscitate flagging U.S. box office sales. On the heels of a year That saw the lowest attendance in movie theater almost two Decades, it's clear That the silver screen feels Threatened by younger, slimmer screens.

Apple's new iPad is shattering sales records and Quickly ushering in the post-PC era. The company sold three million tablets in the first weekend They went on sale and may sell as many as 66 million by year's end. Like the iPhone and iPod before it, the IPAD technology is reinventing an entire category and Bringing it to the Masses.

It's not surprising That more people are watching more shows and movies on Their tablets than ever before. The iPad's slim form factor and large, HD screen the make the device perfect for kicking back with the latest episode of "Sharktank." At Ooyala, we've seen this new way of watching video online emerge and EVOLVE over the past 18 months. Our Data Suggests That explosive tablet sales (largely fueled by Apple's iPad) will increase of the share of tablet video viewing by over 500% in the next year alone.