Two years ago, Jason Kincaid wrote a short but Influential post titled "The Power Of The Underutilized Video Demo To Explain What The Hell You Actually Do." He said:
During my time at TechCrunch Thousands of startups I've seen and written about Hundreds of them. I sure as hell do not know all the secrets to building a Successful company, but there are a few Things That I've seen seem like surefire Airways to ever-so-slightly grease the road to success. Here's an easy one: make a video demo and prominently promotes it somewhere where new visitors can find it. That one shows off the core function of your product without making people think they're watching an ad or a pitch. And answer, as thoroughly as possible in 2-3 minutes, what it is that?'re Bringing to the table.
Jason was spot-on with his assessment. Today, a significant number of startup companies rely on a prominent overview video on Their home page (you can browse through this compilation to get a sense of how many), and there is an overabundance of companies dedicated to serving the needs of the tech video community. Just look at how companies like Google and Facebook use as an overview videos Their integral part of overall marketing strategy.
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